Brierley Hill Car Hire Privacy Policy

Data We Gather

We gather and manage various types of personal information, including:

2. Our Use of Information

Your personal information serves these key purposes:

• Service Provision in Brierley Hill:
  • We handle your vehicle rental bookings and agreements with care. Your identity will be verified to confirm that you meet our rental criteria. We oversee the collection and return of vehicles, ensuring a smooth process. Payment processing, along with the management of deposits and any applicable charges, is conducted efficiently.
• Customer Communication (Contractual Obligations and Legitimate Interests):
  • Delivering booking confirmations, updates, and essential rental details. Addressing your questions and offering customer assistance. Informing you about modifications to our services or policies.
• Marketing Preferences and Consent Management:
  • We will send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out anytime.
• Enhancing Services Through Legitimate Interests:
  • Assessing website activity to refine user experience and functionality. Conducting research to upgrade our vehicle fleet and services.
• Compliance with Local Regulations:
  • Adhering to local laws, regulations, and tax obligations. Safeguarding against fraudulent activities and maintaining service integrity. Addressing conflicts and upholding our terms of service.

Information Sharing Practices

Sharing Your Information

• Local Service Partners: We collaborate with third-party companies, including payment processors and IT support, to provide our services. These partners are legally bound to safeguard your data.

We do not share your personal information with third parties for marketing.

Data Protection Standards

We employ suitable technical and organizational strategies to safeguard your personal information from unauthorized access, modification, disclosure, or loss. Our measures encompass encryption, access controls, secure servers, and routine security evaluations. Nevertheless, no method of internet transmission or electronic storage is entirely immune to risks.

Data Retention Policy

We retain your personal information only for as long as needed to fulfill the purposes for which it was collected, including compliance with legal, accounting, or reporting obligations. The duration of retention varies based on the type of information and the specific context in which it was processed.

Your Rights in Brierley Hill

Your rights under UK data protection law in Brierley Hill

• Access to Your Information: Obtain a copy of your personal information records.

For inquiries regarding your rights, please reach out using the contact details below.

Cookies and Tracking Practices

Our website utilizes cookies and related technologies to improve your browsing experience, monitor site traffic, and customize content. You can adjust your cookie preferences directly in your browser settings to control how these technologies function during your visit.

Policy Changes

We may revise this Privacy Policy from time to time to align with changes in our practices or legal obligations. Any updates will be reflected on this page, accompanied by a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed of any modifications.

Contact Us

For inquiries regarding this Privacy Policy or our data practices, please reach out: